CURRENT POLL IN GENERAL
Understanding Media in Malawi
6 questions polled on this topic
34% response rate
47,049 responded out of 140,264 polled
Oct 12. 2018
What is your main source of news and entertainment?
Oct 12. 2018
What do you most enjoy watching/reading or listening to?
Oct 12. 2018
Which radio station do you listen to most?
Oct 12. 2018
What would you like to hear more about?
Oct 12. 2018
When do you usually listen to the radio or watch TV?
Oct 12. 2018
Who is your favorite radio or TV presenter?

POLL RESULTS

OCT 12. 2018
What is your main source of news and entertainment?
47,049 responded out of 140,264 polled
Female
18%
A. TV
 
A. TV
33%
B. Radio
 
B. Radio
5%
C. Newspaper
 
C. Newspaper
13%
D. Internet
 
D. Internet
31%
E. All
 
E. All

Male
10%
A. TV
 
A. TV
39%
B. Radio
 
B. Radio
4%
C. Newspaper
 
C. Newspaper
18%
D. Internet
 
D. Internet
28%
E. All
 
E. All
0-14
19%
A. TV
 
A. TV
39%
B. Radio
 
B. Radio
6%
C. Newspaper
 
C. Newspaper
8%
D. Internet
 
D. Internet
28%
E. All
 
E. All

15-19
18%
A. TV
 
A. TV
31%
B. Radio
 
B. Radio
6%
C. Newspaper
 
C. Newspaper
14%
D. Internet
 
D. Internet
32%
E. All
 
E. All

20-24
13%
A. TV
 
A. TV
34%
B. Radio
 
B. Radio
5%
C. Newspaper
 
C. Newspaper
19%
D. Internet
 
D. Internet
30%
E. All
 
E. All

25-30
10%
A. TV
 
A. TV
42%
B. Radio
 
B. Radio
4%
C. Newspaper
 
C. Newspaper
17%
D. Internet
 
D. Internet
28%
E. All
 
E. All

31-34
13%
A. TV
 
A. TV
44%
B. Radio
 
B. Radio
5%
C. Newspaper
 
C. Newspaper
12%
D. Internet
 
D. Internet
26%
E. All
 
E. All

35+
15%
A. TV
 
A. TV
47%
B. Radio
 
B. Radio
4%
C. Newspaper
 
C. Newspaper
8%
D. Internet
 
D. Internet
26%
E. All
 
E. All
13%
A. TV
 
A. TV
37%
B. Radio
 
B. Radio
5%
C. Newspaper
 
C. Newspaper
16%
D. Internet
 
D. Internet
29%
E. All
 
E. All
OCT 12. 2018
What do you most enjoy watching/reading or listening to?
42,571 responded out of 47,026 polled
Female
23%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
37%
C. Music
 
C. Music
23%
D. Religious
 
D. Religious
4%
E. Other
 
E. Other

Male
35%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
31%
C. Music
 
C. Music
15%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other
0-14
28%
A. News
 
A. News
15%
B. Entertainment
 
B. Entertainment
35%
C. Music
 
C. Music
17%
D. Religious
 
D. Religious
4%
E. Other
 
E. Other

15-19
20%
A. News
 
A. News
15%
B. Entertainment
 
B. Entertainment
44%
C. Music
 
C. Music
16%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other

20-24
27%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
37%
C. Music
 
C. Music
17%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other

25-30
38%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
25%
C. Music
 
C. Music
19%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other

31-34
44%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
17%
C. Music
 
C. Music
20%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other

35+
48%
A. News
 
A. News
11%
B. Entertainment
 
B. Entertainment
14%
C. Music
 
C. Music
23%
D. Religious
 
D. Religious
4%
E. Other
 
E. Other
31%
A. News
 
A. News
14%
B. Entertainment
 
B. Entertainment
33%
C. Music
 
C. Music
18%
D. Religious
 
D. Religious
5%
E. Other
 
E. Other
OCT 12. 2018
Which radio station do you listen to most?
40,225 responded out of 42,561 polled
Female
16%
A. Times
 
A. Times
36%
B. Zodiak
 
B. Zodiak
9%
C. Radio Maria
 
C. Radio Maria
3%
D. Capital
 
D. Capital
21%
E. MBC
 
E. MBC
14%
F. Other
 
F. Other

Male
21%
A. Times
 
A. Times
44%
B. Zodiak
 
B. Zodiak
5%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
17%
E. MBC
 
E. MBC
12%
F. Other
 
F. Other
0-14
15%
A. Times
 
A. Times
35%
B. Zodiak
 
B. Zodiak
14%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
17%
E. MBC
 
E. MBC
18%
F. Other
 
F. Other

15-19
18%
A. Times
 
A. Times
34%
B. Zodiak
 
B. Zodiak
7%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
23%
E. MBC
 
E. MBC
15%
F. Other
 
F. Other

20-24
18%
A. Times
 
A. Times
40%
B. Zodiak
 
B. Zodiak
6%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
20%
E. MBC
 
E. MBC
13%
F. Other
 
F. Other

25-30
20%
A. Times
 
A. Times
47%
B. Zodiak
 
B. Zodiak
5%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
14%
E. MBC
 
E. MBC
11%
F. Other
 
F. Other

31-34
23%
A. Times
 
A. Times
46%
B. Zodiak
 
B. Zodiak
5%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
13%
E. MBC
 
E. MBC
10%
F. Other
 
F. Other

35+
25%
A. Times
 
A. Times
45%
B. Zodiak
 
B. Zodiak
6%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
13%
E. MBC
 
E. MBC
9%
F. Other
 
F. Other
19%
A. Times
 
A. Times
41%
B. Zodiak
 
B. Zodiak
6%
C. Radio Maria
 
C. Radio Maria
2%
D. Capital
 
D. Capital
18%
E. MBC
 
E. MBC
13%
F. Other
 
F. Other
OCT 12. 2018
What would you like to hear more about?
38,014 responded out of 40,208 polled
Female
10%
A. Celebrity news
 
A. Celebrity news
10%
B. Politics
 
B. Politics
20%
C. Development
 
C. Development
47%
D. Youth issues
 
D. Youth issues
8%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other

Male
10%
A. Celebrity news
 
A. Celebrity news
19%
B. Politics
 
B. Politics
20%
C. Development
 
C. Development
27%
D. Youth issues
 
D. Youth issues
19%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other
0-14
14%
A. Celebrity news
 
A. Celebrity news
11%
B. Politics
 
B. Politics
19%
C. Development
 
C. Development
32%
D. Youth issues
 
D. Youth issues
17%
E. Sports
 
E. Sports
7%
F. Other
 
F. Other

15-19
14%
A. Celebrity news
 
A. Celebrity news
9%
B. Politics
 
B. Politics
12%
C. Development
 
C. Development
46%
D. Youth issues
 
D. Youth issues
15%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other

20-24
10%
A. Celebrity news
 
A. Celebrity news
14%
B. Politics
 
B. Politics
18%
C. Development
 
C. Development
37%
D. Youth issues
 
D. Youth issues
15%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other

25-30
8%
A. Celebrity news
 
A. Celebrity news
20%
B. Politics
 
B. Politics
25%
C. Development
 
C. Development
25%
D. Youth issues
 
D. Youth issues
17%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other

31-34
7%
A. Celebrity news
 
A. Celebrity news
26%
B. Politics
 
B. Politics
26%
C. Development
 
C. Development
18%
D. Youth issues
 
D. Youth issues
17%
E. Sports
 
E. Sports
6%
F. Other
 
F. Other

35+
7%
A. Celebrity news
 
A. Celebrity news
27%
B. Politics
 
B. Politics
33%
C. Development
 
C. Development
14%
D. Youth issues
 
D. Youth issues
15%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other
10%
A. Celebrity news
 
A. Celebrity news
16%
B. Politics
 
B. Politics
20%
C. Development
 
C. Development
33%
D. Youth issues
 
D. Youth issues
16%
E. Sports
 
E. Sports
5%
F. Other
 
F. Other
OCT 12. 2018
When do you usually listen to the radio or watch TV?
36,321 responded out of 37,998 polled
Female
10%
A. Early in the morning
 
A. Early in the morning
14%
B. During the day
 
B. During the day
49%
C. Evenings
 
C. Evenings
26%
D. Weekends
 
D. Weekends

Male
13%
A. Early in the morning
 
A. Early in the morning
13%
B. During the day
 
B. During the day
53%
C. Evenings
 
C. Evenings
21%
D. Weekends
 
D. Weekends
0-14
8%
A. Early in the morning
 
A. Early in the morning
11%
B. During the day
 
B. During the day
53%
C. Evenings
 
C. Evenings
28%
D. Weekends
 
D. Weekends

15-19
10%
A. Early in the morning
 
A. Early in the morning
13%
B. During the day
 
B. During the day
41%
C. Evenings
 
C. Evenings
36%
D. Weekends
 
D. Weekends

20-24
11%
A. Early in the morning
 
A. Early in the morning
14%
B. During the day
 
B. During the day
51%
C. Evenings
 
C. Evenings
24%
D. Weekends
 
D. Weekends

25-30
14%
A. Early in the morning
 
A. Early in the morning
13%
B. During the day
 
B. During the day
57%
C. Evenings
 
C. Evenings
16%
D. Weekends
 
D. Weekends

31-34
14%
A. Early in the morning
 
A. Early in the morning
14%
B. During the day
 
B. During the day
60%
C. Evenings
 
C. Evenings
13%
D. Weekends
 
D. Weekends

35+
14%
A. Early in the morning
 
A. Early in the morning
14%
B. During the day
 
B. During the day
61%
C. Evenings
 
C. Evenings
11%
D. Weekends
 
D. Weekends
12%
A. Early in the morning
 
A. Early in the morning
14%
B. During the day
 
B. During the day
52%
C. Evenings
 
C. Evenings
23%
D. Weekends
 
D. Weekends
OCT 12. 2018
Who is your favorite radio or TV presenter?
34,757 responded out of 36,301 polled
Female
20%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
11%
B. Faith Kamtambe
 
B. Faith Kamtambe
9%
C. Precious Chikatiko
 
C. Precious Chikatiko
13%
D. Joab Chakhaza
 
D. Joab Chakhaza
23%
E Melifa Chiguduli
 
E Melifa Chiguduli
23%
F Other
 
F Other

Male
12%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
9%
B. Faith Kamtambe
 
B. Faith Kamtambe
5%
C. Precious Chikatiko
 
C. Precious Chikatiko
22%
D. Joab Chakhaza
 
D. Joab Chakhaza
21%
E Melifa Chiguduli
 
E Melifa Chiguduli
30%
F Other
 
F Other
0-14
13%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
11%
B. Faith Kamtambe
 
B. Faith Kamtambe
13%
C. Precious Chikatiko
 
C. Precious Chikatiko
19%
D. Joab Chakhaza
 
D. Joab Chakhaza
24%
E Melifa Chiguduli
 
E Melifa Chiguduli
21%
F Other
 
F Other

15-19
18%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
11%
B. Faith Kamtambe
 
B. Faith Kamtambe
8%
C. Precious Chikatiko
 
C. Precious Chikatiko
12%
D. Joab Chakhaza
 
D. Joab Chakhaza
23%
E Melifa Chiguduli
 
E Melifa Chiguduli
27%
F Other
 
F Other

20-24
15%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
10%
B. Faith Kamtambe
 
B. Faith Kamtambe
7%
C. Precious Chikatiko
 
C. Precious Chikatiko
16%
D. Joab Chakhaza
 
D. Joab Chakhaza
22%
E Melifa Chiguduli
 
E Melifa Chiguduli
30%
F Other
 
F Other

25-30
13%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
9%
B. Faith Kamtambe
 
B. Faith Kamtambe
6%
C. Precious Chikatiko
 
C. Precious Chikatiko
23%
D. Joab Chakhaza
 
D. Joab Chakhaza
22%
E Melifa Chiguduli
 
E Melifa Chiguduli
27%
F Other
 
F Other

31-34
12%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
9%
B. Faith Kamtambe
 
B. Faith Kamtambe
6%
C. Precious Chikatiko
 
C. Precious Chikatiko
29%
D. Joab Chakhaza
 
D. Joab Chakhaza
19%
E Melifa Chiguduli
 
E Melifa Chiguduli
24%
F Other
 
F Other

35+
13%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
11%
B. Faith Kamtambe
 
B. Faith Kamtambe
6%
C. Precious Chikatiko
 
C. Precious Chikatiko
28%
D. Joab Chakhaza
 
D. Joab Chakhaza
20%
E Melifa Chiguduli
 
E Melifa Chiguduli
21%
F Other
 
F Other
15%
A. Geoffrey Kapusa
 
A. Geoffrey Kapusa
10%
B. Faith Kamtambe
 
B. Faith Kamtambe
7%
C. Precious Chikatiko
 
C. Precious Chikatiko
19%
D. Joab Chakhaza
 
D. Joab Chakhaza
22%
E Melifa Chiguduli
 
E Melifa Chiguduli
28%
F Other
 
F Other

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